Abu Dhabi National Hotels (ADNH), the UAE-based leading hospitality group with interests in hotels, tourism, transport, and catering, announced today that two new Al Diar-branded hotels will be fully operational by mid-year, bringing the total number of its owned and managed 4-star executive hotels to ten.

Strategically located at one of the most dynamic business and residential districts in Dubai in close proximity to Dubai Media City, Internet City, the American University of Dubai, Al Diar Hotel Apartments–Al Barsha features 64 luxurious apartments consisting of one- and two-bedroom units. The second hotel, Siji Hotel Apartments is located in the tranquil and beautiful city of Fujairah, and features 78 well-appointed apartments consisting of one-, two- and three-bedroom units.

Mr. Richard Riley, CEO, ADNH, said, "As one of the company’s most important assets, Al Diar Group has been performing exceptionally well since inception, reflecting the essence of its mother brand, ADNH, which has become an icon for excellent services, unique offerings, and the complete hospitality experience."

"With strategic locations in Abu Dhabi, and now in Dubai and Fujairah, Al Diar Group will further raise the profile of ADNH as trend-setter brand with a forward-thinking strategy aimed to achieve long-term benefits for all its stakeholders. The two new hotels will capitalize on the success of both the ADNH and Al Diar brands in exceeding customer expectations," Mr. Riley added.

On the future outlook of Al Diar Group, Mr. Riley said that the company plans to tap international markets such as Spain, India, and China, to take the brand experience to these important markets.

Recently, Al Diar Group opened the Cluster Sales & Marketing Office for Al Diar Hotels to provide a centralized sales and marketing approach for the brand. The Group has also welcomed some of the world’s celebrities. The cast of Euro Disney’s famous epic, Aladdin and Magic Lamp, opted for Al Diar Regency during their first visit to the Middle East to perform the play at the Central Theatre in Abu Dhabi. In addition, pilots competing in the breathtaking Red Bull Challenge, held in Abu Dhabi, were hosted by Al Diar hotels.

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