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A multi-million dollar convoy of UAE-owned supercars got to grips with premium performance and illustrious DNA of Pirelli during an exclusive track day at Yas Marina Circuit – the home of the Formula 1 Abu Dhabi Grand Prix.
Organised by Pirelli in conjunction with Yas Marina Circuit, the event saw more than 135 UAE supercar owners put the pedal to metal in their own majestic vehicles, before test-driving one of five Lamborghinis fitted with Pirelli’s latest P Zero tyres on the UAE capital’s iconic F1 circuit.
The eye-popping collection of supercars featured some of the world’s fastest road vehicles, including the Ferrari 458 Speciale, Lamborghini Aventador SV, McLaren 675 LTs, Lamborghini Huracan, Porsche 918 Spyder, Porsche 991 GT3R and many others.
The supercar owners were also given the opportunity to learn about Pirelli’s unique ‘Perfect Fit’ – a specialist concept which provides the perfect tyres for a specific car model using dedicated technologies, processes and materials.
“The concept of the track day is to provide supercar owners and Pirelli customers with a safe driving experience where they can compare their existing tyres with the optimum performance provided by the Pirelli P Zeros,” said Peter Burger, Marketing Manager - Middle East & Indian Subcontinent, Pirelli. “It was an honour to host so many supercar owners and have these genuine car enthusiasts to breathe in the DNA of Pirelli and reflect on the superior driving experience. We also take great pride in that more than half the cars in attendance were already on Pirelli tyres.”
Follow @PirelliMIddleEast on Twitter, Instagram or Facebook. Please also visit the Pirelli website for more information on the company: http://www.pirelli.com.
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