The magazine, which will be published monthly in digital format and quarterly in print, will provide a modern means of communications with Yas Mall’s shoppers; delivering exclusive content covering a variety of topics, including fashion; retail; dining and events and offering exclusive promotions that readers cannot get anywhere else.

Readers of the magazine can explore the latest fashion trends for men, women and children featuring collections from a variety of retailers, with tips from various fashion experts. Additionally, through the magazine, visitors will have access to unique, limited-time offers from retailers within Yas Mall, which are available exclusively to readers of the magazine.

Readers will also learn about Yas Mall’s momentous line up of events this 2016 that will commence this March until the end of the year. These events have been designed to cater to the needs and interests of visitors of all cultures and ages, and provide memorable experiences to complement Yas Mall’s fantastic shopping offers, all of which will be captured in the newly launched magazine; alongside other events taking place on Yas Island.

Tryano, Yas Mall’s unique, luxury ‘retailtainment’ department store also offered a chance for the first 10 people who visit their store with a copy of the magazine to participate in a Glambox competition for a chance to win a fantastic prize.

In celebration of the first issue, Emax offered 50% off Beats headphones on Thursday 14th April, the launch day of the magazine. Also readers who downloaded the first issue from the Yas Mall website enjoy a free coffee promo from French Bakery on the 16th & 17th April.

Further adding to the excitement, visitors and fashionistas can take part in a special competition gat Yas Mall, ahead of the first print issue’s launch in May. A life sized custom board of the magazine’s front cover, styled by House of Fraser, will be placed in a key location within the mall, where visitors can participate in a special competition that gives one lucky winner a chance to receive a flight to a key fashion destination. Stay tuned to the Yas Mall website for more information.

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