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McDonald’s UAE, in collaboration with the Emirates Environmental Group (EEG), have launched the second phase of their CSR initiative ‘Planting a Greener Future’. In the aim of teaching UAE school children eco-friendly values, McDonald’s UAE and EEG planted 50 indigenous trees, at Al A’asimah Primary School in Al Shamkha, Abu Dhabi. This is the first of seven school visits across the UAE scheduled for t the campaign which will run from March 2016 to March 2017.
In April 2014, McDonald’s UAE and EEG inaugurated the ‘Planting a Greener Future’ initiative by teaming up with seven government schools across the seven Emirates over a one-year period. They planted a total of 350 trees, replaced 5000 m3 of sand for sweet soil, and implemented a fully-fledged irrigation system to encourage the growth of fresh grass in each school, in the aim of providing an area for children to exercise and for recreational purposes.
In line with their community involvement and social responsibility projects, McDonald’s UAE has placed a strong emphasis on teaching the UAE children about maintaining a green and healthy lifestyle. It is with this mindset that the company has launched the 2016 second phase of this initiative.
Rafic Fakih, Partner and Managing Director at McDonald’s UAE, commented on today’s school visit: “We are proud to be launching ‘Planting a Greener Future’ for a second time in the UAE, expanding our outreach to more schools in the country. It is a pleasure to see the children so actively involved, highlighting how much potential there is in teaching them about our environment. This initiative is part of a much larger effort that McDonald’s UAE is undertaking to give back to the local community and be a committed and responsible corporate citizen.”
Habiba Al Marashi, Chairperson of the EEG, stated: “It is a top priority for us to instill these values in today’s children, so they can pass them down to their children. ‘Planting a Greener Future’ is a wonderful initiative that directly addresses the issue. We hope to continue working closely with McDonald’s UAE to push this initiative to the next level, and to maximize the impact that we can make on the way that these young generations will interact with the environment in the future.”
Both McDonald’s UAE and Emirates Environmental Group will be participating in each of the tree-planting activities across the seven schools, and are looking forward to supporting the community through this initiative.
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