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The Galleria on Al Maryah Island in Abu Dhabi, which has redefined shopping and dining in the UAE, announces the imminent launch of its lifestyle magazine in print and online.
With innovation at its heart, The Galleria on Al Maryah Island will elegantly integrate content, shortening the path between inspiration and transaction. The magazine will act as portal to effectively expand and engage with the audience, whilst also fostering community spirit, and cementing The Galleria not just as a retail destination but a premier and pioneering industry leader.
The scope of the new title, which will be distributed throughout the GCC in print and globally via the digital issues, is a critical part of the strategy to turn The Galleria's platforms into forums for local, regional and international talent.
Zainab Talati, Marketing Director at The Galleria, whose vast experience in magazine launches in the UK and experience with brands in this region has been the driving force behind the innovative new title, commented:The pioneering, debut issue will be a curation of lifestyle editorial on the latest seasonal and upcoming trends, covering each aspect of our customer experience through fashion, jewellery, watches, dining, beauty, and travel,. The content will be further enhanced with powerful messages and leading cover stories, allowing the readers to immerse themselves into The Galleria lifestyle. Using a digital platform for the magazine, readers will be encouraged to engage with its shareable content but also access the products and services of their desire with a touch of a button. We are very excited for The Galleria to have its own magazine to showcase the latest news from all our retailers.
The launch issue will be produced in collaboration with Esther Quek, internationally renowned fashion director.
The digital distribution of the publication through a micro-site will further reinforce The Galleria's global outlook and distribution of shareable content that can be linked back to the retailers in real-time response. Behind the scenes videos and live event streaming will further support the editorial content in a digital capacity to create and build stories of desire, anticipation and need to the reader. The Galleria's focus on experience through engaging content will set the tone for this new venture, which is set to redefine the media landscape with its innovative approach.
The Galleria is dedicated to providing tailor-made solutions for luxury brands. With an integrated brand portfolio and multi-channel touch points that map The Galleria consumer, driving brand awareness and brand association, The Galleria welcomes the opportunity to develop media partnerships with premium brands and will have a print run over of 10,000 copies, guaranteeing its reach to a high value audience. The magazine will be a brand beacon, building and strengthening relationships with those brands who retail within The Galleria and beyond.
The digital publication will especially appeal to the tech savvy generation of millennials, who embrace shareable content across all social media platforms. At 61 percent, the GCC has the highest number of internet users in the region, and the UAE totals even more at 75 percent, with almost 65 percent smartphone users. Leveraging the digital reach in the UAE and across the region gives retailers at The Galleria the perfect opportunity to engage consumers with curated, targeted, engaging, and shareable content.
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