Abu Dhabi Media in collaboration with The International Advertising Association, IAA, is hosting the 44th World Congress in Abu Dhabi for the global media industry and advertising leaders, from 13th to 15th of November, 2016, at the Jumeirah at Etihad Towers Abu Dhabi. The congress is anticipated to attract 1,000 delegates in the marketing, advertising and communications field from over 50 countries.

Originally scheduled for March 2016, the congress was moved to include this year's global industry changes and developments, whilst providing ample opportunity to tackle the next generation of prospects and analyse what the trends and advances mean for the industry.

Under a theme of "Breaking Boundaries", the congress will help develop conversation between industry leaders, and provide opportunities to exchange expertise and cultivate partnerships for prominent marketing, advertising and communications experts. The theme alludes to the cutting-edge convergence of the advertising and communications industry.

The congress is expected to further strengthen the advancement of marketing, advertising and communications trends and practices in the UAE.

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