Al Hilal Bank won the 10th Middle East Smart Government and City Customer Care Excellence Award, presented by the Middle East Excellence Awards Institute during a special ceremony held on the 3rd February 2016 in Dusit Thani, Dubai. The award was conferred to the organizations that displayed outstanding achievements in customer care, supporting the excellence-driven efforts and improving the smart government system.

Mariam Ahli, Head of Corporate Communication at Al Hilal Bank, received the award which is presented for exemplary performance in serving the customers. This award reflects not only excellence in customer care services but also the over-all influence of customer care in the nominated government organization.

Khalid Abdulla Al Khoori, CEO of Al Hilal Bank, said: “I wish to thank the Middle East Excellence Awards Institute for this award which reiterates our values, principles and work methodology that aim to deliver the best performance and meet the customers’ aspirations. We always strive to achieve our mission of contributing to the UAE's progress and growth, and highlighting the positive image of Islamic banking globally, thus emphasizing on the importance and high value of all stakeholders in this industry.”

“Winning this prestigious award recognizes the care and support we provide to our customers with, and strengthens our commitment towards them for being the core of our business,” added Al Khoori.

The Middle East Smart Government and City Customer Care Excellence Award aims to honor government and business organizations that have tangibly contributed to the advancement of customer care strategies and community, communicative, and technological services. Besides recognizing those who helped in creating a favorable environment to promote a unique culture of customer care excellence and improving competitiveness and economic advantages, the award supports the transformation of governments and cities into smart city and development of innovative standards in customer relationship management, in light of smart system that complies with the latest techniques and technologies.

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