Reinforcing its commitment to the community, Dalma Mall – one of the most preferred shopping, retail and entertainment destinations in Mussafah Abu Dhabi, has announced that it will organize a comprehensive cancer awareness campaign within the mall early next month.

The campaign, conceptualized and managed by UAE-basedPositive Cancer Foundation, will be held at the Fountain Area within the mall from 10am to 10pm between February 1 and 4, 2016.

The campaignwill include lectures – educational and motivational, workshops and actiivities to raise awareness about the types of cancer including colon, breast, prostate, cervical, lung and thyroid, early detection and prevention.The lectures, including a special session on breast cancer, will focus on educating shoppers about the scourge of cancer, with relevant videos.

Similarly, nutritional sessions to prevent cancer and workshops to counter hair loss will be held as part of the awareness drive.The campaign will also engage experts, doctors, nurses and cancer survivors including Sarah Shaibani, who will share their inspirational stories – aimed at not only educating everyone but allso encouraging others to fight the condition.

A special accessories gallery, targeting cancer survivors, will also be set up to suggest hair make-up and turban ideas. Educational materials such as leaflets and brochureswill also be distributed to visitors and shoppers to educate them about the types of cancer.Competitions and quizzes will add the interactive element to the entire program.

The Cancer Awareness Campaign at Dalma Mall is part of its commitment to supporting the community in its fight against cancer through targeted initiatives. We have a moral duty to the society, which includes educating everyone about the disease and more importantly spreading a message of hope among cancer patients, and encouraging and supporting them through this journey. The campaign is a major step in this direction. We thank Positive Cancer Foundation for their support and guidance in this endeavor,” said Mr. Bhupinder Singh, General Manager & CFO at Dalma Mall.

Dalma Mall also organized a series of activities, including actively participation in the Breast Cancer Awareness Campaign in October 2015. The Positive Cancer Foundationis an officially recognized institution with organized missions, goals and activities, aimedat spreading community awareness about cancer and the needs of patients.

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