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Up to 600 travel agents and tour operator experts are expected to attend the roadshow.
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is participating in a travel trade roadshow to the three South African cities of Johannesburg, Durban and Cape Town.
TCA Abu Dhabi is undertaking the three-city roadshow to increase awareness about Abu Dhabi and position the emirate as a preferred destination in South Africa.
"This inaugural Abu Dhabi roadshow is one of the most important initiatives on our annual South Africa promotional calendar as it gives us the opportunity to interact and engage with our travel trade partners who remain highly influential in stimulating consumer bookings," said Mubarak Al Nuaimi, director of promotions and overseas offices, TCA Abu Dhabi.
Up to 600 travel agents and tour operator experts are expected to attend the roadshow.
The delegation of Abu Dhabi stakeholders and South African travel trade partners - ranging from accommodation establishments to ground handlers - will be joined by Etihad Airways and its partner South African Airways.
For Sharaf Tours, a priority is to gain traction from the South African trade to boost business on the leisure and MICE fronts following the addition of South African Airways services in March to increase Etihad Airways capacity with double daily flights from Johannesburg.
"South Africa is a growing market with lots of potential. We are developing Abu Dhabi Grand Prix, stop-over and family-oriented weekend packages, and have appointed a representative in South Africa," said Satheesh V.M., Sharaf Tours' general manager.
South Africa has been climbing the top performing markets index since TCA Abu Dhabi's representative office opened in Johannesburg last February.
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