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ALCATEL ONETOUCH today announced its partnership with UAE’s leading telecom provider Etisalat to launch its award-winning Idol 3 smartphone to new audiences in the country.
In this co-branded launch campaign, ALCATEL ONETOUCH representatives will be stationed at Etisalat outlets. The IDOL 3 will be available to view and experience at Etisalat’s busiest outlets located at all the leading malls across UAE. Alcatel representatives will also be stationed at other Etisalat outlets to ensure consumers gain insights into the device’s unique features. The launch will be supported by a concerted social media campaign for maximum outreach.
“The IDOL 3 is a device that gives market leaders an advantage because it’s aimed at smart buyers wanting premium features in a cost-effective package. With the IDOL 3, ALCATEL ONETOUCH has listened to user demands to create a phone that delivers an absolutely superlative experience without getting caught up in the hype and price premiums of other devices. We are delighted that Etisalat – a leading telecoms provider with fantastic coverage and market penetration – has joined hands with us to promote this amazing new offering from ALACATEL ONETOUCH,” said ALCATEL ONETOUCH’s Head of Middle East Zied Merichko.
The IDOL 3 has been engineered as a class leader with superb design features that include two front-facing JBL certified speakers delivering amazing sound performance. A next generation sensor supports 13 megapixels of camera prowess for shots in the dark, indoors or for macro close-ups. A feature exclusive to the phone is its complete reversibility - users can grab and use their phone upside down.
“The IDOL 3 continues ALCATEL ONETOUCH’s extensive research into what consumers want. With this flagship device, we pay tribute to the smart buyer who wants premium features but at the right price point. And the IDOL 3’s high-end build, superb sound, excellent visual attributes and unique reversibility feature all make it a very compelling proposition,” added Merichko.
The IDOL 3 also benefits from Technicolor’s screen technology to make the device a fantastic visual experience by using Technicolor Color Enhance technology to boost contrast, colours and visuals. Audio is delivered through advances made by HARMAN and JBL audio technology in delivering quality and fidelity. High quality JBL in-ear headphones complete the experience while Clari-Fi, a patented music restoration technology that recreates realism and improves music fidelity, breathes new life into compressed music files such as MP3s.
At the heart of the phone is a responsive Qualcomm Snapdragon 615 processor delivering an exceptional mix of great user experiences and strong performance with its 64-bit CPU.
“The IDOL 3 has already made a mark in international markets, and consumers in the UAE are also finding the phone an ideal mix of class, performance, visuals, sound, premium features and price. Now, in conjunction with market leading partners like Etisalat, we are confident that this premium device with class leading features and a reasonable price will disrupt the UAE market positively,” concluded Merichko.
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