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Bawadi Mall, the largest in Al Ain city, concluded its Win Daily campaign attracting a record number of 18,825 entries in just 15 days. Lucky winners were awarded daily gifts such as iPhone 6, iPad Mini 3, Sony PS4, LG UHD 4K TV and Kinon SLR Camera.
During the campaign, over 449,553 visitors came to the mall, marking a new record in number of visitors during the shortest ‘Win Daily’ promotion ever, organised at Bawadi Mall.
“We understand better than anyone else the needs and preferences of Al Ain visitors. Quick rewards is one of our great strengths,” says Bassam Saleh, Marketing Manager of Bawadi Mall. “In a community like Al Ain’s, people look for easy rewards, and not the ones in which one has to wait for months to get their vouchers or cash prizes.”
Win Daily is organised annually, as part of the many such attractive campaign organised by Bawadi Mall this year. Between March and April, 40 lucky shoppers were rewarded with AED 120,000 cash prizes. This also coincided with other winning offers on Mother’s Day with a cash prize for 20,000 for one lucky mom.
“Following the overwhelming response to our previous campaign this year, we decided to make every day a win day at the mall. People get many changes to win every time they visit. Loyal customers get multiple winning chances, some in a fun and interactive way,” added Saleh.
Bawadi Mall has more exciting campaigns in the pipeline. “The Bawadi Mall team is working continuously to offer an added-value experience to Al Ain shoppers. We presented many entertainment shows and festivals that attracted visitors even from surrounding areas like Oman. Our meticulously planned strategy has always triggered higher footfall year after year, even during difficult and harsh times,” concluded Saleh.
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