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The campaign will be targeting people in Europe, China, India and across the GCC, as well as in the UAE.
Pitching the extensive promotional push to the emirate’s golf industry partners, TCA Abu Dhabi is set to get into full swing through the establishment of a powerful Industry Development Committee (IDC), supported by Abu Dhabi’s golf courses, tour operators, hoteliers and destination promotion agencies, which will work together to fulfil the emirate’s golfing ambitions.
In 2014, Abu Dhabi’s leading golf courses – Abu Dhabi Golf Club, Yas Links Golf Club, Saadiyat Beach Golf Club, Abu Dhabi City Golf Club, Al Ghazal Golf Club and Al Ain Equestrian, Shooting & Golf Club – hosted 139,175 rounds of golf, of which 20,757 were from international overseas guests. In 2011, this figure stood at 6,674. The peak season for international golfers runs from October to April.
The campaign includes a dedicated golf portal at visitabudhabi.ae, the official Abu Dhabi tourism website.
“Abu Dhabi is now perceived as one of the world’s foremost golf destinations, and through our Golf In Abu Dhabi initiative, we have been able to attract visitors to the emirate to enjoy our golfing experience by growing awareness of the diversity of our courses to develop the golf tourism sector,” said Sameer Taher Bagaber, IDC golf clubs chairman and section manager, strategy and policy department at TCA Abu Dhabi.
“Our international golfing footprint is also widening and visitors are becoming increasingly sophisticated in how they research and book their stay, so by expanding the availability of golf information and direct booking access via the visitabudhabi.ae website represents a significant regional competitive advantage and broadens the opportunity to extend our golf tourism message to other regular website users.”
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Abu Dhabi International Airport - 41°F
