Treble Group International Ltd and Bloom Sports, a subsidiary of Bloom Properties, the Abu Dhabi-based developer of property and lifestyle solutions, today announced the creation of a joint venture partnership called Treble Sports.

The new company, with headquarters in Abu Dhabi, is a full-service marketing and management company specialising in Sports, Entertainment and Culture for the Middle East region. Treble Sports will work with both rights-holders and sponsors to develop and manage unique world-class events in sports, entertainment and culture, with expertise in managing sports academies, developing sports talent, creating innovative events, negotiating broadcast rights, leveraging sponsorship programmes and maximising commercial returns for its UAE based and regional clients.

”This joint venture is one in a series of many partnerships that Bloom is pursuing with best-in-class partners in various lifestyle sectors and will help us deliver on our promise of community development and ‘Living Life’,” said Dr. Hani Shammah, CEO of Bloom. “Sport is one of the many aspects that contribute to a community, and we are looking forward to offering superlative events starting in the 4th quarter of 2009.”

“We are very excited to become the partner of Bloom,” added Selwyn Lewis, the Chairman of Treble Group International Ltd. “We believe that sport and entertainment are two significant growth areas in the Middle East region, and particularly so in Abu Dhabi. We are absolutely delighted to bring our expertise and knowledge of working with leading sports and entertainment properties and rights holders to this landmark partnership. Abu Dhabi expects nothing but the very best and we intend to deliver world class events and opportunities in the fields of sport, entertainment and culture.”

For more information, please visit www.treblesports.com>

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