INSEAD, the leading international business school, has launched a Randomised Controlled Trials (RCT) Lab at its Abu Dhabi campus to promote academic research on the drivers of productivity, growth and competitiveness of organizations using randomized field experiments. Findings from this research will be translated into management and policy recommendations grounded in data evidence. This research will aid senior decision makers in government and industry to make better decisions on resource allocations and help promoting economic development and overall prosperity in the region.

Professor Maria Guadalupe, the Academic Director of the INSEAD RCT Lab, explained the value of field experiments using RCTs: "This is the standard methodology used in medicine through clinical trials and the 'gold standard' for high-quality research because it allows for causal evaluation and eliminates biases through randomization." Scholars in management science and economics are now increasingly adopting this methodology which can be used to study the effect on outcomes such as employee retention, career development, small firm growth or adoption of behavioral change.

Funded by the Abu Dhabi Education Council ( ADEC ), the INSEAD RCT Lab will promote research to conduct field experiments with organizations using RCTs, providing the infrastructure and support to researchers.

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