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Bloom Holding, the property and lifestyle development arm of National Holding, has announced the appointment of Sameh Muhtadi, a real estate development, investment, engineering and construction management veteran, as the new CEO of the company. In his capacity, Muhtadi will oversee Bloom Holding’s delivery of several important projects, while steering the company’s efforts to enter several new market segments.
Jawaan Al Khaili, Chairman, National Holding, said: “We are honored to have Sameh Muhtadi on board at Bloom Holding. His excellent leadership skills, credentials and prior accomplishments will help Bloom strengthen its leading position in the real estate market and further expand our investment portfolio. He will play a central role in the development and execution of the Company’s innovative strategies.”
Commenting on his appointment, Muhtadi said: “I am excited to be part of this progressive organization, and look forward to helping Bloom sustain and step-up growth in core business sectors including education, hospitality, healthcare, leisure and retail. Bloom has a highly diversified investment portfolio, and as a first step I will aim to drive its direction to further diversify the portfolio through creating new opportunities and partnerships.”
Sameh Muhtadi brings to his role more than 30 years of experience in real estate development and investment, construction management, project management, financial regulations and planning. He has previously held leadership positions at Arabtec Construction, The Morgan Stanley - Orascom Infrastructure Fund, Emaar Properties-Misr and Orascom-Contrack. Muhtadi has a bachelor’s degree in Civil Engineering from Enfield College, UK, and an MSc in Construction Management from George Washington University, USA.
Bloom has to its credit today an established portfolio of completed projects in Abu Dhabi, Al Ain and Dubai. Bloom is also engaged in building a portfolio of sizable projects in key regional markets in the Middle East, Africa, the United States and other markets. It owns Brighton College Abu Dhabi and Brighton College Al Ain as joint ventures between Brighton College, the top co-educational school in the UK, and Bloom.
In the retail sector, Bloom Properties owns a chain of retail outlets across its projects and shopping center in Al Ain.
Bloom Properties’ fast growing hospitality portfolio currently boasts over 1,000 rooms ranging from 5-star hotels to serviced hotel apartments as well as cafes and restaurants. Its hospitality offerings include a 5-star hotel at Abu Dhabi Marina, located in the Marina Al Bateen area and operated by Edition, the upscale brand of Marriott International, and the Marriott Abu Dhabi Downtown, a 5-star hotel located on Airport Road in the heart of the city.
Furthermore, Bloom offers a full range of leasing, property management and integrated facility management through the Emirates International Property Services.
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