Michelin today celebrated its 125th anniversary this year with a special event at Yas Marina Circuit, home of the Abu Dhabi Formula 1 Grand Prix. Marking the special occasion, the trend setting tyre giant welcomed winners, who participated through its Michelin Arabia Facebook page, to experience at first-hand the Michelin story and its rich history.

With its origins in France, Michelin shared its heritage of innovation covering:

- Heritage: The rich history of Michelin
- Innovation: The modern and sustainable technology Michelin uses to improve
          mobility
- Safety: Showcasing the intricate methods applied to every MICHELIN tyre to
          keep it safe on the road
- Motorsports: Its longstanding history in motorsports

Nour Bouhassoun, Chairman and President of the Michelin Africa - India - Middle East Zone (AIM Zone), said: "It's a proud moment for all those who are part of the Michelin story. We've achieved a remarkable milestone by reaching 125 years, giving us a sense of achievement for everybody involved. We are constantly developing as a company and looking to lead the way forward for the next 125 years."

Established by the Michelin brothers in Clermont-Ferrand in 1889, the company has long been recognized for its consistent approach to sustainability and improving customer experience. The brand has been recognized for its high standard of quality, having been the first to introduce a car with pneumatic tyres - a first of its kind to use compressed air that absorbs impact, providing comfort to travelers at a time when motor vehicles were
in their infancy.

For Michelin, however, the prime focus has been to use innovation to bring to the front its core value: safety. Allocating 600 million Euros every year to Research and Development, one of Michelin's many contributions has been the invention of the radial tyre, which is now used by most tyre manufacturers across the world, as its design ensures sturdiness, which has been revolutionary for safety on the roads.

Motorsports have always been a testing ground for Michelin. At the event, some of the world's most reputable high performance vehicles were present, offering customers an exhilarating opportunity to experience the performance of MICHELIN tyres in demanding conditions.
 

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