The Security Media Department at the General Secretariat of the Office of H.H Deputy Prime Minister and Minister of Interior, represented by the Social Media Center, launched the “Insta-Meylas” initiative, inspired by the lifestyle of the Emirati community. By paying attention to the comments of the public and their interaction with the different topics posted by the center, “#insta_meylas” will become an interactive platform for understanding public opinion, within a fresh modern vision of the MoI’s Instagram account (Instagram-moiuae).

The initiative, which avails of innovative creative approaches, aims at promoting the interactive relation with the public, within a modernized framework that caters to the needs and requirements of the young generation through the various MoI’s social media channels using the hashtag #insta_meylas.

First Lieutenant Fatima Al Shehhi, Director of the Social Media Center at the Security Media Department, explained that the initiative is a part of the development plan of the center. She noted that the discussion panels between the followers of the ministry’s social media channels and their distinguished feedback are an inspiration to the center’s staff members and encourage their creativity.

She said: “Through the initiative, “#insta_meylas” will select a number of comments and interactions made by the public on previous posts, and use them to make a short film, in cooperation with the TV Branch at the Security Media Department, using cutting-edge technologies and the highest standards of artistic direction to achieve a unique film material.”

First Lieutenant Al Shehhi added that the initiative has garnered significant attention and interaction since its introduction on the ministry’s social media channels. Thousands of people have already communicated through the channels on Instagram, Facebook, Twitter, YouTube and Google+.

The MoI’s Social Media Center includes channels on Instagram, Facebook, Twitter, YouTube and Google+, and covers the news of the MoI, as well as all the police general headquarters across the UAE, quickly and accurately. The center also posts awareness messages and initiatives and acquaints the public with the various services offered by the MoI. The center’s staff members give top priority to interactions with the public and endeavor to promptly answer their queries 24/7.

The center boasts a wide base of followers, and has become a vital communication channel between the public and the ministry. It has also contributed to promoting security and social awareness through the different media materials that were widely acclaimed by all segments of the public.

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