As the event gears up to raise curtains tomorrow (18 March), organisers of the Abu Dhabi Electronics Shopper (ADEShopper 2015) today announced details of exclusive deals and special events on offer at Abu Dhabi’s largest consumer electronic shopping extravaganza that is expected to draw the participation of 30 exhibitors and over 70,000 visitors.

As a key highlight, the event will open pre-order for some of the latest and much awaited smartphone models, including Samsung Galaxy S6 and S6 Edge, HTC one M9, Hisense King Kong. The event will also witness the exclusive launch of Nikon D7200 and D5500. 

Nikon Middle East, as part of its on-going dedication to developing photography talent across the region, will offer a number of activities open to general public. Nikon School, a global initiative by Nikon consisting of educational photography classes, will host free photographic classes for novices, amateurs and aspiring professionals. Leading photography experts will impart key DSLR photography skills across three sessions daily at 2pm, 4pm and 6pm.

Narendra Menon, Regional Head, Sales and Marketing, Nikon Middle East and Africa said, “This year, Nikon has planned several stimulating competitions aiming to engage with customers at ADES. One of the competitions is a live fashion show that will crown ‘Ms. Photogenic’ and ‘Mr. Photogenic’ and award a D3300 to each winner. Nikon will also create a modelling portfolio for the winners.

“Nikon will also be holding a photography competition that will take place at a ramp where a few pre-registered participants will take photographs of the fashion show using Nikon cameras and lenses. The photos will be judged by a panel of Nikon experts, for a chance to win Nikon vouchers worth AED1,500. We are very excited that a huge number of participants have already pre-registered for the competitions online, and look forward to a great turnout at ADES 2015.”

Commenting on the exclusive launch of Nikon D7200 and D5500, Menon added: “Following its global release in February, we are officially launching the Nikon D7200 DSLR camera for the first time in the Middle East at ADES. Abu Dhabi’s booming economy, its significant business potential, as well as the growing number of photography enthusiasts are the contributing factors that make the capital an important market for Nikon, and why we chose to release the camera here.”

Recognised as a top destination for exclusive deals and bundled offers on a wide range of consumer products from leading brands, ADEShopper 2015 will host a series of promotional activities supported by major consumer brands such as Samsung, Nikon, Hisense, Huawei, Toshiba, HP, Quantum, Philips, and AOC. The event will also feature ‘Visit and Win’ raffle draws that will give every visitor a chance to win a wide range of electronic gadgets, as well as Etihad Airways tickets and a Ford Mustang 2015.

Santosh Varghese - General Manager, Toshiba Gulf FZE said: "ADE Shopper 2015 is a wonderful opportunity for us to connect with Abu Dhabi customers and showcase our latest products and services that are tailored to enhance their user experience and computing needs. As always, Toshiba is dedicated to securing a brighter future for humanity through constant innovation, and our presence at ADES is an important step in realising this vision."

Among the global brands that will open pre-order for its latest smartphone models is consumer electronics major Hisense that will launch pre-order for its much anticipated smartphone model King Kong. Terry Wang, Managing Director, Hisense Middle East and Africa said: "As the capital of the UAE with a rich oil economy, Abu Dhabi is one of the top markets for our products due to its highly affluent Emirati population. Targeting this group of high-net-worth local population, Hisense seeks to cater to their needs as the No 1 CE brand in the region."

Ashish Panjabi, COO, Jacky’s Retail LLC said: "As the sell-out partner, Jacky’s Retail will manage the Samsung brand stand at ADES and will display the latest products in all categories including smartphones, audio, video, tablets, printers, monitors, digital cameras, home appliances and accessories."

Mohamed Shameer, Managing Director, Techlink said: "Techlink is focused on catering to Abu Dhabi consumer market looking for value based solutions without compromising on technology. As retailers, Abu Dhabi Electronic Shopper 2015 gives us the opportunity to showcase our latest product portfolio, and offer customized competitive packages, while optimizing the opportunity to interact and engage with our clients. "

Spanning an area of 10,000 sq mts, ADES 2015 provides exhibitors with an ideal platform to showcase products and services related to information technology, consumer electronics, mobile technology, lifestyle and leisure, as well as gaming, home and office automation appliances, sports and medical equipment, security and control systems.

The show will welcome visitors from 11:00am to 11:00pm every day from 18 to 21 March @ ADNEC. Entry tickets, priced at AED10 for normal entry and AED40 for VIP entry, are available at the venue.

DOME Exhibitions, organisers of ADES 2015, hosts consumer retail exhibitions in the emirate of Abu Dhabi to provide UAE-based businesses with visibility in the global marketplace.    

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