The Abu Dhabi Swimming Festival by Daman’s ActiveLife is set to take place this weekend, attracting hundreds of participants to the Emirates Palace beach.

Organised by Professional Sports Group in partnership with the Abu Dhabi Sports Council, the event is a mass-participation swimming event for the entire community, with something for everyone. In a bid to encourage the next generation of swimmers, kid’s places are entirely free. Sponsored by ActiveLife by Daman, it aims to attract amateur swimmers from all over the UAE, increasing awareness of fitness within the community and safety in the water.

The event offers a choice of disciplines, for individuals, families and teams from the age of 8+. These distances are accessible for all swimming abilities, including three Junior Splash Dash’s (100m, 300m, and 500m), parent and child relays, the Splash Dash (800m), and the Abu Dhabi Mile event.

The event has gained support from a number of Olympic athletes, including Chad Le Clos, the Al Jasmi brothers, and ActiveLife by Daman’s ambassador Omar Nour, who will all be at Emirates Palace on the day. 

For more information visit www.swimabudhabi.com 

For further information:

Name: Jess Macdonald

Tel 971 2 441 8122

Mob 971 56 1297637

Email: jess@profsports.com

Daman’s ActiveLife

Daman’s ActiveLife initiative by National Health Insurance Company – Daman  aimed at raising awareness regarding all aspects of health and fitness, resulting in a cultural shift towards better fitness and performance orientation. For more information, please visit: www.damanhealth.ae

Abu Dhabi Sports Council

The Abu Dhabi Sports Council (ADSC) has been established based on the decree No (16) of 2006, issued by H.H Sheikh Mohammad Bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces.

The objective of establishing the ADSC is to organise the work and performance of sport institutions in the emirate of Abu Dhabi by setting the proper strategy, plans, rules, and regulations to develop the sport sector Abu Dhabi according to the best international practices related to the running and managing of sport clubs and sport institutions.

ADSC will enhance interschool sport activities in coordination with the relative bodies and will care for talented athletes to compete at local, regional, continental, and international levels.

The Abu Dhabi Sports Council aims to host and organise world class sporting events in order to reflect the established image and reputation of Abu Dhabi as a highly distinguished international sporting destination.

Professional Sports Group

PSG is a multi-award winning international sports marketing agency with offices in the UK and Abu Dhabi. Since starting out in 1995, PSG has grown organically to establish itself as a market leading agency, with a dynamic and talented team who go above and beyond to deliver for a diverse range of clients worldwide, from corporate organisations and world famous brands, to sports governing bodies and governments, as well as sporting legends, the sports stars of today and rising stars of the future. Such work includes being The Boat Race’s exclusive sponsorship and communications agency since 2011 and helping the event move to gender parity in 2015; unique partnerships with global brands in golf such as Titleist, Footjoy and Troon Golf for over a decade; representing top Olympic athletes including Sir Matthew Pinsent, Tom Daley and the Brownlee brothers; and creating events such as the Brownlee Tri, the Abu Dhabi Solar Challenge, the Abu Dhabi Swimming Festival, ADNIC Yas Run & the Dolphin Energy Doha Dash.

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