The Abu Dhabi Swimming Festival by Daman’s ActiveLife is set to take place this weekend, attracting hundreds of participants to the Emirates Palace beach. Organised by Professional Sports Group in partnership with the Abu Dhabi Sports Council, the event is a mass-participation swimming event for the entire community, with something for everyone. In a bid to encourage the next generation of swimmers, kid’s places are entirely free. Sponsored by ActiveLife by Daman, it aims to attract amateur swimmers from all over the UAE, increasing awareness of fitness within the community and safety in the water. The event offers a choice of disciplines, for individuals, families and teams from the age of 8+. These distances are accessible for all swimming abilities, including three Junior Splash Dash’s (100m, 300m, and 500m), parent and child relays, the Splash Dash (800m), and the Abu Dhabi Mile event. The event has gained support from a number of Olympic athletes, including Chad Le Clos, the Al Jasmi brothers, and ActiveLife by Daman’s ambassador Omar Nour, who will all be at Emirates Palace on the day. For more information visit www.swimabudhabi.com For further information: Name: Jess Macdonald Tel 971 2 441 8122 Mob 971 56 1297637 Email: jess@profsports.com Daman’s ActiveLife Daman’s ActiveLife initiative by National Health Insurance Company – Daman aimed at raising awareness regarding all aspects of health and fitness, resulting in a cultural shift towards better fitness and performance orientation. For more information, please visit: www.damanhealth.ae Abu Dhabi Sports Council The Abu Dhabi Sports Council (ADSC) has been established based on the decree No (16) of 2006, issued by H.H Sheikh Mohammad Bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces. The objective of establishing the ADSC is to organise the work and performance of sport institutions in the emirate of Abu Dhabi by setting the proper strategy, plans, rules, and regulations to develop the sport sector Abu Dhabi according to the best international practices related to the running and managing of sport clubs and sport institutions. ADSC will enhance interschool sport activities in coordination with the relative bodies and will care for talented athletes to compete at local, regional, continental, and international levels. The Abu Dhabi Sports Council aims to host and organise world class sporting events in order to reflect the established image and reputation of Abu Dhabi as a highly distinguished international sporting destination. 

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