Damas, the Middle East’s leading jewellery and watch retailer, has opened its latest Damas store at Yas Mall Abu Dhabi, showcasing contemporary styles in high fashion jewellery, diamonds and precious gemstones in a variety of innovative in-house styles and selections from international brands.

The elegant interiors of the store epitomise luxury and are complemented by an enhanced level of customer service that focuses on building long-term relationships and offering Damas customers the ultimate bespoke shopping experience in Abu Dhabi. The new Damas store includes novel designs from well-known and beloved Damas brands such as Farfasha, Vera, Orana, Vera, Solana, Frasha and Spring. Also showcased are some of Damas’s finest international brands such as Roberto Coin, Fope, Marco Bicego and Louis Moinet.

Kevin Ryan, Retail Director at Damas, said: “We are incredibly proud of the growth of Damas, but even more thankful that our customers continue to value the quality, range and experience that we offer at our stores. Our newest location reflects all the elements that make the Damas brand truly special. We look forward to serving the Abu Dhabi community as we continue to bring the Damas experience to customers nationwide.”

Building upon its rich legacy of more than a hundred years, Damas commands an outstanding industry reputation for exemplary quality, unparalleled designs and unmatched craftsmanship. The brand’s stringent standards ensure that an invoice from Damas is as good as any gemological lab certification.

To learn more about Damas and its new products and branches, visit www.damasjewellery.com

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