The UAE’s first video guide mobile application, travall, will launch its Abu Dhabi version of the app on 31st January, 2015, as part of a planned-phase launch. As the second market to get this city-specific, free-to-download app, travall’s innovative format offers users an interactive visual experience in choosing how and where to visit in the capital.

“It’s all about capturing those ‘pre-mories’ and lining up experiences of the destination prior to getting there,” says Adam Ridgway, CEO for travall. “Not only can ‘travallers’ check accommodation, dining, venues, clubs, malls, exhibitions and clinics by watching a 30 or 60-second video, but they can also film their own 15-second VideoReview – a first of its kind in the UAE. Each video is reviewed by us before being uploaded to the app for others to view.”

A UAE-developed brand, travall aims to change the way tourists and residents in the UAE review and book various activities. travall clients currently on board include Saadiyat Beach Club, St Regis the Residences, Etihad Towers Residences, Royal Suite Hotel Apartments and Royal Pavillio Villas.

Other key features include building an itinerary for your trip, making reservations, sharing details on social media, rating and reviewing an outlet, redeeming free vouchers and taking advantage of last minute promotions which are uploaded weekly. In addition the most engaged users will earn points towards prizes and rewards, totaling $100,000 at the moment.

Adam Ridgway, CEO for travall said: “We’re really pleased with the launch of the Abu Dhabi version of travall. We want ‘travallers’ to upload their VideoReview wherever they are in the UAE. Each ‘travaller’ has their own profile and at this present time we have 200 for ‘travallers’ to view.”

Users can currently download travall (for Dubai and Abu Dhabi) free from the App Store or Google Play for all iOS and Android users.

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