With its growing popularity in the UAE and a strong clamour for its eclectic designs, MUJI, the famous Japanese retailer, is now officially open at the capital’s Yas Mall.

The fourth addition to the string of MUJI stores in major cities around the world and the first in Abu Dhabi, the shop features over 4,000 lifestyle products distinct for the store’s “no label quality goods” mark. Known for its skillful fusion of innovation and practicality, the retail import from Japan is known for bringing in a notion of simplicity and a sense of calm in everyday life. Its product ranges include fashion pieces, furniture, stationery, kitchenware, storage solutions, and health and beauty.

As with its products, the MUJI store reflects a natural environment through a mix of building materials such as wood, metal and ceramic echoing the essence of the brand’s philosophy in modesty and understated style.

Some of MUJI’s coolest products are favorites to most as they are known for their unique Japanese creativity and functionality. For instance, the famous shrink wrap which is packaged as small cubes is ideal for traveling and hardly takes space in your luggage while the Multi-cape can be worn in 14 different ways - perfect to adjust to our lifestyle.

Another MUJI best-seller is the travel neck cushion which comes in two options - the first one made with 0.5mm Styrofoam beads and the other a smart, easy to carry, light weight and foldable into pocket-sized travel pouch. Both of them are available in a large variety of colors.

MUJI’s stackable, packable and collapsible storage containers are also a popular staple amongst customers all over the world. The products are brought together through a careful selection of materials, streamlined processes and simplified packaging.

Just a year into the region and growing steadily, MUJI’s expansion illustrates the brand’s potential for success. As MUJI brings smart lifestyle products to the Middle East market, customers also find a unique experience through smart and innovative products that make a difference in their everyday lives.

Established in Japan in 1980, MUJI was built on the idea of completely eliminating wastefulness and providing quality products for everyday life. The brand’s name is derived from its Japanese name, “Mujirushi Ryohin” which literally means “no label quality goods”.  Outside Japan, it has stores in France, the UK, the US, Kuwait and the UAE.

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