WTC Mall, Abu Dhabi’s modern shopping destination, is delighted to announce its partnership with one of the region’s leading fashion publications, Grazia Middle East, to host the first ever Grazia Style Weekend. Taking place from 18 – 20 December in the heart of the capital, the three-day fashion, style and beauty celebration will showcase WTC Mall’s impressive selection of well-known fashion brands and capture the stylish spirit of the Mall as it celebrates its first year anniversary.
The Grazia Style Weekend will conclude WTC Mall’s first year in operation in glamorous fashion. Since opening in October 2013, WTC Mall has fast become the number one destination for trendy shoppers, with its alluring mix of high-end and high street designer stores. From BCBG MAXAZARIA, DKNY, Escada Sport, Guess by Marciano, Karen Millen and M.Missoni to Gaudi, H&M, Lee Jeans and Ted Baker and more, WTC Mall provides an all-encompassing retail experience for a diverse audience.
A first for Abu Dhabi, the Grazia Style Weekend will amplify the mall’s unique retail offering. The weekend will include an exciting series of events such as: a schedule of high profile fashion shows; a Grazia Styling Lounge providing all of the latest fashion tips; a Grazia Beauty Lounge for the ultimate beauty sessions; and a young designer’s corners which will reveal pieces by up-and-coming local fashion designers.
One of the highlights is set to be the ‘Best of Britain’ themed fashion show led by WTC Mall’s renowned British department store House of Fraser-Abu Dhabi the first to launch in region. Spanning over more than 10,000sqm with over 170 brands to choose from, the department store is home to a wealth of exclusive and new brands introduced to the region for the very first time such as Biba, Linea, Pied A Terre, Howick and New & Lingwood. Other renowned names include Ralph Lauren Polo, Diesel, Joseph, 3.1 Philip Lim, Armani Jeans, as well as upcoming local designers from stockists USH and Whoop.
With a guest list featuring an array of local and international faces, some of whom will be invited to walk the ramp, the front row at House of Fraser Abu Dhabi’s ‘Best of Britain’ catwalk show will be one of the most coveted invites in town. The fashion show will be followed by an exclusive VIP cocktail receptioninside the mall.
Talal Al Dhiyebi, Executive Director of Asset Management at Aldar Properties said: “Over the past 12 months, WTC Mall has established a prominent position at the heart of the capital’s retail offering, and has hosted a range of exciting lifestyle activations. Our collaboration with fashion magazine Grazia Middle East is another unique way to demonstrate our commitment to engaging consumer experiences, bringing the community together to ensure we celebrate our first anniversary in style.”
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