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Build-A-Bear Workshop, the only company in the world that offers an interactive, make-your-own stuffed animal family experience, has opened its latest store in Abu Dhabi’s YAS Mall. Located on the first floor, the store will be Build-A-Bear Workshop's 7th and its first new design in the region. The company already has stores in Al Wahda Mall in Abu Dhabi, Dubai Festival City, The Dubai Mall, Bahrain City Centre in Bahrain, The Avenues in Kuwait and the Muscat Grand Mall in Oman.
Speaking at the opening, Paul Marks, General Manager of Build-A-Bear Workshop® in the Gulf States, said, “In over fifteen years of global operations, we’ve focused on delivering a unique and truly memorable interactive family experience for children and adults alike. Our regional expansion over the past couple of years is testament to how well the brand has been accepted here and what’s particularly pleasing is the number of repeat guests that we’re seeing”. GCC stores repeatedly appear in the top 5 selling international stores out of 400 globally.
Build-A-Bear Workshop® allows guests to create their own furry friend. They choose it, stuff it, and can add a sound and give it a heart full of wishes. They can dress and accessorize it before making a personalized birth certificate and taking it home in its own special Cub-Condo.
“We’re delighted to be in Yas Mall and looking forward to continuing to grow the brand throughout the GCC when we open our first store in Qatar and a second store in Kuwait early next year. Most of all we’ll continue to engage with the community through charitable and social initiatives, and we’re looking forward to making lots of new Build-A-Bear friends here in YAS,” concluded Marks.
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