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Abu Dhabi's business tourism players are going all out to raise awareness of their products and services at next week's EIBTM global meetings and events exhibition in Barcelona, Spain.
Twenty-six exhibitors have signed up for this year's Abu Dhabi EIBTM pavilion, led by Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) meaning its 2014 showing will feature more players and products than ever.
"There's no doubt that the planned launch, next March, of daily air links between Abu Dhabi and Madrid has influenced the sign up rate," explained Mubarak Al Nuaimi, Director, Promotions and Overseas Offices, TCA Abu Dhabi. "The service will bring a whole new market well within our reach and it's time to ensure we have the right contacts in place to maximise this opportunity." Abu Dhabi's EIBTM line-up includes Abu Dhabi National Exhibitions Company, destination management companies, hotels, Yas Island, major attractions, event producers and niche products, including sea plane air tours.
"The breadth of product this year is highly significant as it is a complete reflection of just how much the destination is evolving in terms of choice for meetings and events planners," added Al Nuaimi.
Abu Dhabi's business events industry, spurred on by last year's creation of the Abu Dhabi Convention Bureau - a dedicated TCA Abu Dhabi division - is on the up-and-up according to stakeholders.
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