Sharaf Computers and Software Trading (SCST) of the United Arab Emirates and leading business solutions provider Sage have extended their strategic partnership by agreeing to work closely together to develop vertical solutions based on the Sage ERP X3 platform for the domestic and international markets.

Says Keith Fenner, Sage Director and Head of Sage Middle East: “This is an exciting opportunity for us to work closely with a leading family business in the Emirates to bring relevant vertical solutions to mid-sized businesses in the UAE, the Middle East and other parts of the world.

“The combination of SCST’s vertical industry and regional knowledge and our Sage ERP X3 will deliver powerful, flexible and scalable solutions that help our joint customers to leverage their business information and drive efficiencies.”

Yasser al Sharaf, Chairman of Sharaf HQ Investments, says: “Consistent with the Vision 2021 of the Government of UAE to develop knowledgeable and innovative Emiratis and our own plans to develop intellectual property on international platforms, SCST is pleased to work with the Sage product team.”

“SCST is aligned with H.H. Sh. Mohammed bin Rashid's Vision 2021 and Expo 2020 in the technology and retail verticals. As part of the Sharaf family, our business is built on the core values of trust, respect and agility,” adds Faisal Ali, CEO of Sharaf Computers and Software Trading.

“We are striving to be among the Top 10 SMEs in the country. We will achieve this by delivering top-quality solutions to our clients and showing them the value of our experienced team. This will allow us to build trust with our customers.”

“The commercial and technical relationship with Sage, provides a unique opportunity for SCST to further our aspirations of becoming a leading intellectual property holder in the UAE, “says Chris Wiener, SCST’s Operations Director. “Having had the privilege to be hosted here by some of the top family owned business in the UAE for the past 16 years, I am honored to be leading this program.”

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