Mashreq, the UAE’s leading financial institution, has confirmed its sponsorship of the first ever edition of the Taste of Abu Dhabi. The event will take place on 6th – 8th November at Yas Island, in what promises to be the Capital’s favorite and biggest food festival. 

Mashreq Flavours, the UAE’s biggest dining program, continues to grow its presence and has become synonymous with being the most rewarding dining program and providing Mashreq cardholders with the best dining experiences. During the three-day event, Mashreq has lined up a whole array of attractive offers, including exclusive dining discounts for Mashreq cardholders. Customers will also enjoy attractive discounts on entry tickets for the festival when buying standard or VIP tickets. 

Mashreq will also be hosting a number of events at the Taste of Abu Dhabi venue exclusively for its customers, offering them the opportunity to win from a selection of superb prizes. Among these, Mashreq is offering 20 lucky winners the chance to meet the Jersey boys and get front row seats for the Thursday night concert, 10 lucky people get a signed celebrity chef cook book and several more attractive prizes.

Nimish Dwivedi, Head of Payments, Mashreq said, “Mashreq Flavours, the UAE’s best dining program, continues to grow from strength to strength and has become more relevant and rewarding to our cardholders. We are proud to be associated with the biggest food and music festival happening in Abu Dhabi. This association with Taste of Abu Dhabi is a great way for us to reach out to our customers in the capital and further strengthen the Flavours franchise.” 

Chris Fountain, Managing Director, Turret Media, organizers of Taste of Abu Dhabi said: “Abu Dhabi’s culinary scene has been thriving in recent years and Taste of Abu Dhabi will provide the perfect forum for people to really see and taste what the city has to offer. Abu Dhabi will be the perfect host for our latest event as we are looking to build on the regional success of the Taste Festivals. Yas Island, with all its facilities, will be an amazing venue and we are pleased to have Mashreq as the bank sponsor and Flavors as the official dining partner.”

Earlier this year, Mashreq launched the ‘Mashreq Flavours’ mobile application, created as a means to reward the bank’s customers by presenting them with a way of accessing a wide range of exciting offers and promotions. Since launching, Mashreq Flavours is continuing to expand and customers can now choose dining options from over 1,800 restaurants in the UAE and 1,300 internationally across Qatar, Oman and India. Mashreq has also signed a strategic partnership with Time Out Dubai, the world’s leading and most trusted brand when it comes to publishing independent opinions and reviews on the city’s culinary landscape and is able to provide cardholders with added benefits of trusted restaurant reviews.

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