Mashreq, the UAE’s leading financial institution, has created a new online community for SME’s across the UAE, re-affirming its support for the thriving business sector. Mashreq SMEXchange, designed to encourage SME’s to more actively participate in the UAE’s vision for growth, is available to Mashreq Business Banking customers and other SME’s across the UAE. The unique platform provides the ultimate information and support to the SME community and all start ups.

The newly launched online community portal is not only a way to do business with peers but it is a digital interface to engage and benefit from.

UAE’s Small and Medium Enterprises (SMEs) and entrepreneurs play a significant role in the country’s economy. They are key generators of employment and income, and drivers of innovation and growth.  

Commenting on the announcement, Rohit Garg, Head of Business Banking, Mashreq said: “This portal is solely created to empower the SME with much needed information and to open the dialogue with their colleagues to showcase their services and engage with them. The growth prospect for SMEs looks very promising this year and it will only accelerate in the near future. Mashreq has always been at the forefront of SME product innovation, and has continually worked towards the growth and sustainability of this market segment.”

Garg added, “With SMEXchange, we’re aiming to create a useful pool of information by offering various tools for SME’s to improve and expand their businesses. We recognize the increasing importance, and convenience, of online engagement for customers, and as a result have crafted the best online platform on the market for SME’s to Exchange, Connect, Learn and Grow.”

Key features of the online portal will include Marketplace, which allows customers to display and promote their products and services to prospective buyers who are visiting the portal, and StartUp Academy, a monthly workshop conducted by the Mashreq Business Banking team for their customers in association with the Arabian Business StartUp Academy. Functionality to display products and services in the Marketplace is exclusively available only for Mashreq Business Banking customers and its free of cost.

Products and Services displayed in the Marketplace are available for all SMEs including non Mashreq customers. Users can review all the available products and services and can directly contact the seller.

Other features include an ‘Ask The Expert section’, which will allow users to interact with a group of experts who will share their advice on SME-relevant topics, as well as a section that will provide in-depth profiles of regional success stories. Mashreq will also be crafting its own business banking solutions, to fit the requirements of its customers.

Furthermore, to achieve maximum engagement, various Articles and Market Reports are available of industry trends, news, opportunities for the SMEs in the UAE

For more information, visit www.mashreqsmexchange.com  to find out about all that SMEXchange has to offer.

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