Leading international car-hire provider Europcar has launched a bespoke customer loyalty program for its Abu Dhabi branches with local digital platform provider UrbanBuz. Creating a customized solution for Europcar, UrbanBuz has tailored the car hire company’s existing international reward scheme and adapted it to better suit its local customers. The new and localized program has been rolled out in October across all of Europcar’s branches in the Emirate.

Mr. George. S. Khalil, General Manager of Europcar Abu Dhabi, commented on the partnership:

“We’re delighted to be working with UrbanBuz on our Abu Dhabi loyalty program. While our brand is a truly international one, we recognize the importance of adapting to local markets to best serve the interests of our customers. UrbanBuz’s local expertise is unrivalled, which is why they are perfectly placed to develop an agile and frictionless loyalty scheme that is specific to Abu Dhabi.”

UrbanBuz was selected by Europcar Abu Dhabi for its ability to create a bespoke digital solution for its customer loyalty and retention requirements, and its in-depth knowledge of the UAE’s consumer landscape and trends. The relationship with Europcar will go beyond providing a platform on which to run their customer loyalty program. In their capacity as consultants, the UrbanBuz team will provide advice, engagement initiatives and staff training to Europcar Abu Dhabi in order to maximize the impact of the Company’s customer relationship outreach.

Mustafa Sadek, CEO of UrbanBuz, commented:

“It’s a great privilege for us to be working with a big, international brand such as Europcar. We believe that our adaptation and improvement of the global loyalty scheme for the local market will be a crucial step in Europcar’s customer engagement and marketing activity. We have designed a program that will engage with customers intelligently, and provide unique data and feedback for Europcar on their services and rewards.”

At the centre of Europcar’s Abu Dhabi loyalty program will be an automated digital survey that provides live feedback to the Company’s management on customer satisfaction and engagement with the rewards scheme. The program will also provide management with data about customer spending patterns.

While Europcar’s international scheme is geared towards the accumulation of number of rental days, the local platform will offer customers instant gratification of between 5% and 15% cash back - an important and popular feature for the UAE market.

Sadek concluded:

“Our platform is simple, frictionless, and fully digital – this makes it easy for both customers and staff to use. Our team is working tirelessly with Europcar Abu Dhabi to ensure that their staff are fully engaged with the program and incentivized to use it. This will, in turn, ensure that customers are rewarded and retained. This customer relationship model directly benefits our partner’s bottom line, while at the same time benefiting the consumer’s purse.”

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