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Al Hikma, a major player in the UAE cosmetics and skincare products, says that the UAE skincare market is undergoing profound changes as a result of increasing demand for organic products.
The changes were highlighted as Al Hikma launched a new line of Vetia Floris upmarket organic anti-aging creams and serums, as new additions to its wide range of skincare products in the UAE.
The company said that Vetia Floris products have advanced properties that give a sumptuous feel to the skin, particularly suitable for the common sensitive skin types in the UAE.
These organic products represent a new skincare range in the UAE market, as they are Natru-certified, which makes them free from synthetics or genetically modified substances.
“Vetia Floris takes the purest natural ingredients derived from Swiss flowers, blending them beautifully into a skincare range,” said Ratiba Ayad, Brand Manager, Al Hikma.
“Feeling good supports the healing process. Vetia Floris are a perfect addition to our portfolio due to their high tolerance and wonderful smell,” added Ayad.
Vetia Floris a solution for those who suffer from acne at the later stage of their life. The products take the purest natural ingredients, essential oils derived from Swiss flowers known for their active nourishing and restorative qualities.
Ayad said: “Vetia Floris’ skincare range delivers anti-aging solutions that replenish the skin’s moisture content, increase firmness and diminish fine lines and wrinkles, improve the skin’s tone and texture and preserve a youthful appearance.”
According to Ayad, the humidity and extremely hot weather take a toll on healthy skin in the part of the world. She said that a large number of people suffer from skin infections, particularly on their faces, which makes the problem more critical.
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