The World Trade Center (WTC), developed by Aldar Properties PJSC, today announced its partnership with Etihad Airways’ award-winning loyalty program, Etihad Guest, enabling shoppers in Abu Dhabi to earn three Etihad Guest Miles for each dirham spent at the mall.

Etihad Guest members can shop at the WTC Mall in Abu Dhabi, which is home to 160 shops, over 20 dining outlets, a cinema and the WTC Souk - with its array of unique Arabian gifts including traditional artefacts, henna, Arabic perfumes, clothing and accessories.

WTC Mall shoppers can easily redeem Etihad Guest Miles for a dream vacation, a perfect gift from the online Reward Shop - and even donate them to charitable organisations. Etihad Guest members can also convert their miles to cash to spend at the WTC Mall with PointsPay.

Since opening in October last year, the WTC Mall has positioned itself as a leading shopping destination offering a range of mid to premium retail, dining and entertainment options. Additionally, visitors can explore the WTC Souk, the contemporary interpretation of a traditional Abu Dhabi market which is connected to the WTC Mall by Khalifa Bridge. With this major partnership with Etihad Guest, the WTC continues to focus on adding to its already dynamic offering by providing a unique retail experience for both residents and tourists alike.

Talal Al Dhiyebi, Executive Director of Asset Management at Aldar, said: “We are truly excited to launch such a beneficial partnership for the Abu Dhabi community with Etihad Guest. By collaborating with such a high profile, world-class partner, we are able to showcase the unprecedented quality of the WTC experience to our customers, and reward them for their loyalty.”

Barry Green, Managing Director, Etihad Guest, said: “The partnership with WTC provides an excellent opportunity to reward the local community and international visitors when they shop at the WTC Mall in Abu Dhabi.

“With every dirham they spend, shoppers can now be part of one of the industry’s most innovative loyalty programs, allowing them to redeem their miles against a wide selection of flights and non-flight rewards from thousands of products on the Etihad Guest online Reward Shop. Etihad Guest Miles can also be converted to make cash payments in millions of outlets around the world with PointsPay – an unmatched loyalty proposition.”

PointsPay is the innovative real-time transaction solution that gives Etihad Guest Members unlimited freedom to convert their miles into currency to ‘spend’ in-store or online at over 32 million outlets worldwide. This facility complements the Etihad Guest online RewardShop, where products can be ordered using any combination of miles and cash, and delivered to the member’s chosen address anywhere in the world.

Located in the heart of Abu Dhabi, on Khalifa Bin Zayed the First Street, the WTC boasts elegant landscaping and beautiful views over the capital. The rooftop echoes the carefully thought-out design of Foster+Partners, representing a unique setting on the site of the old Central Market.

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