Awards International, an organisation that develops and implements professional business awards programmes, has officially launched in Dubai. The company, which has roots in the United Kingdom, will be running their own awards programmes, while offering services to develop and manage bespoke awards programmes for clients.

The company’s unique USP is to use the concept of recognizing outstanding achievements via awards ceremonies as a platform around which to build high value for time business events where judges, finalists, sponsors and other attendees, can share and enhance their knowledge to enable them to do business better.

 “Awards programmes should be more about adding value to all of the participants,” said Mark Hamill, Managing Director, Awards International. “Conventional awards programmes have been using a standard format for business awards which does not necessarily add value to the company involved, whether that be in terms of the level of exposure, sense of achievement or learning opportunities. Our awards formula is one that has been tried and tested since 2008. With an open and transparent judging process, we can assure all participants that winners of our awards truly deserves it.”

Awards International aims to develop several awards programmes which appeal to companies from across the world.

“It is important that we attract companies to enter our awards not only from the GCC but beyond. We believe that this is essential in our bid to promote the UAE so that it is at the forefront of business practice globally which will in turn provide local businesses with a platform to learn from best practice. Furthermore, we will aim to provide international business leaders with the opportunity to network and hold business meetings whilst they are in the UAE. Having key members of the global business community in the UAE for events such as this can help local businesses aspire to or operate according to global best practice,” he added.

Awards International will soon launch its first UAE based business awards program, the International Business Excellence Awards, which will take place in Dubai in May 2015. Awards participants along with sponsors and partners can now look forward to being part of credible and transparent awards programmes which are very different from other awards in the market both conceptually and in terms of value.

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