Designed to set a new benchmark for long lasting protection as well as offer a new level of creativity in the beautification of iconic buildings and beautiful homes, Jotun, the leading paint manufacturer in the Middle East,has introduced two new product innovations. As part of its Jotashield range of long lasting high protection ex [Anchor] terior paints, Jotun has unveiled the premium quality exterior paint JotashieldColourLast, and an ultra-premium quality exterior paint JotashieldColourXtreme. Developed specifically for the UAE and the region, the advanced performance exterior paints last for up to 12 years.

Both products come in a range of six collections featuring beautiful colours that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the region’s challenging climate conditions.

Sanjay Nair, Regional Category Manager - Exterior Decorative Paints at Jotun Middle East, India and Africa (MEIA) said: “JotashieldColourLastandJotashieldColourXtreme were the results of a long journey of research and development carried out by our regional Research &Development lab located in Dubai in collaboration with our global Research &Development lab in Norwayand globally recognized testing institutions that certified the new products.”

JotashieldColourLast

JotashieldColourLast is formulated with an advanced binder technology to bring long lasting beautiful colours to exterior walls. It offers certified concrete protection including anti-carbonation against concrete decay, UV protection, and high resistance to dirt pick up, thus reducing maintenance needs. JotashieldColourLast features a palette of 576 colours to suit different personalities and needs of customers.

JotashieldColourXtreme

JotashieldColourXtreme is ultra-premium quality exterior paint that provides maximum colour performance to protect your house for at least 12 years. Its unique 100% pure acrylic formulation delivers a strong paint film with unparalleled resistance to dirt pick-up, flaking and chalking. Specially developed for this region, ColourXtremeutilises superior temperature reduction technology to reduce energy consumption and thereby lower energy costs. JotashieldColourXtreme reduces the surface temperature by 3-10 degrees centigrade.

The new innovations set a new benchmark for long lasting protection and offer a new level of creativity in the beautification of iconic buildings and beautiful homes. “With the launch of JotashieldColourLast and JotashieldColourXtreme we are introducing the next generation in exterior paint to ensure homes are colourfully protected,” added Sanjay.

Jotun supplies paints and coatings that have been specially developed for iconic buildings and beautiful homes including international landmarks: BurjKhalifa, Burj Al Arab, The Palm Jumeirah, Dubai Metro bridges, and Dubai International Airport (DXB) in Dubai, UAE; Masdar City and the Grand Mosque in Abu Dhabi, UAE; the Kingdom Tower in Riyadh, KSA; Petronas Towers in Kuala Lumpur, Malaysia; Canton Towers in Guangzhou, China as well as Eiffel Tower in Paris, France.

JotashieldColourLast and JotashieldColourXtreme are available at all Jotun shops and leading hardware stores across the UAE.

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