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National Real Estate Company (NREC), one of the leading MENA real estate developers, has announced the appointment of RTKL as the design consultants for The Reem Mall, Abu Dhabibs new retail, leisure, dining and entertainment destination. The worldwide architecture, engineering, planning and creative services organisation has begun offering its expertise to NREC on its new retail venture in Abu Dhabi.
Shane Eldstrom, NRECbs Vice President b Development, said: b RTKL brings a unique perspective to retail space design and we are very excited about its approach to The Reem Mall. The design will incorporate natural elements of the region and its history. We are looking forward to finalising and announcing the new concepts shortly.b
The Reem Mall will become one of Abu Dhabibs new major retail, leisure, dining and entertainment destinations, serving the new heart of the capital. It is critical that it is designed to world class standards and RTKL joins a group of outstanding consultants that are working closely together to ensure customers have the perfect retail experience in years to come.b
The Reem Mall is expected to launch in 2018, with construction beginning by early 2015. The centre will introduce some completely new brands to the Middle East and will also contain some of the largest hypermarket space in the region. An investment of around US$1 billion will be put into The Reem Mall project, which will include around 450 stores, 85 restaurants and a range of family-focused entertainment offerings.
Nick Guy, Associate Director at RTKL commented: b The Reem Mall will feature a fresh take on retail in Abu Dhabi. The concept combines local and global influences to create a design that will serve as a centerpiece for the entire community.b
RTKL has extensive experience in the design of major retail projects in the Gulf region. The firmbs portfolio includes Bahrain City Centre, Kuwaitbs 360 Mall and Mirdif City Centre. The company was named in the top 15 practices in the world in the 2013 Design Intelligence Almanac of Architecture & Design and Architectural Record magazinebs 2013 Top 150 Architecture Firms survey.
Established in Kuwait in 1973, NREC has grown into one of the largest real estate companies in the region with ventures across the Middle East and North Africa. NREC has assets and capital of US$ 1.8 Billion and manages 80 million square feet of land. The organisation houses subsidiaries and entities across a range of countries including the UAE, Egypt, Jordan, Iraq, Lebanon, and Libya. The portfolio of projects completed or under development, includes office space, mixed use centres, industrial parks, residential communities and super-regional malls. The Reem Mall will be one of the largest and most ambitious projects that NREC has undertaken and more announcements on the Mallbs progress are to be made over the coming period.
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