|
Babini Spa launched its latest office furniture collection in Dubai this month, as the company rolls out expansion into UAE as part of its global growth strategy.
Founded in 1963 in Italy, Babini Spa designs and produces functional, high quality office furniture made exclusively in Italy.
Having achieved double-digit growth in Europe over the previous two years, Babini completely revamped its internal structure to better concentrate on opening new markets and with this month’s launch, the UAE is set to become a key growth market through an exclusive multi-year agreement with local distributors Office Inspirations.
“We believe there is a significant opportunity to extend the reach of our brands globally,” said Babini Office COO Michele Falcone. “The UAE is a natural market for us, with a strong, growing economy and a lot of interest in high-quality, stylish products. We are pleased to partner with Office Inspirations, a company with demonstrated success developing well-known brands in the UAE and a deep understanding of the local customer base. We are confident they are the right partner to introduce our brands to the UAE market.”
Office Inspirations Marketing Manager Liam Flynn added that both Office Inspirations and Babini share a common desire to create inspiring environments.
“We are delighted to have the opportunity to introduce the Babini portfolio of products to the UAE. We have vast experience working with global and local companies, with internationally trained staff and flexible processes which we can adapt for each project – making both companies ‘Easy to Work With’. More than ever, our customers are looking for unique, high-quality products, and Babini exemplifies the innovative style, quality, and service they expect.”
Headquartered in Ancona, Italy, Babini is a family run business with a design philosophy built on its Italian heritage. All its products are designed and manufactured in Italy at the company’s purpose built factory.
|
New
Review
Abu Dhabi International Airport - 41°F
