Emirates Money, the consumer finance arm of Emirates NBD, a leading bank in the region, today announced that it had been named the “Best Non-Bank Consumer Finance Business” at the Asian BankerMiddle East Banking Products and Projects 2014Awards.

Emirates Money received the award in recognition of its new and innovative lending solutions and varied suite of products that cater to every business and personal financing need like working capital, vehicle financing, rent, school fees, renovation and asset purchases need.

The jury was particularly impressed with the projects undertaken by Emirates Money in the past year to further establish its standing as a leading consumer finance business in the UAE. Some of the standout initiatives included: pricing revisions in selective performing segments; amendments in the policy and underwriting parameters; launch of thehigh-loan amount programs; introduction of fee-based products; aswell as employee recognition programs; among others.

Speaking about the prestigious award, VikasThapar, Chief Executive Officer, Emirates Money, said: “Finance is often the single, most crucial, determining factor in the achievement of a specific personal or business goal, and at Emirates Money, our objective is to provide all our customers with convenient access to essential finance at the right juncture, so that they can achieve their goals. We are delighted to have been recognized by a prestigious publication like Asian Banker, and this award will encourage us to perform even better.”

Organised by the Asian Banker magazine in Dubai, the Best Middle East Banking Products and Projects awards are part of an annual project by the magazine to recognize the financial institutions in the Middle East and Africa region, for their customer-focused initiatives in the consumer banking segment. The programme recognizes financial institutions based on transparent scorecards that have been developed over the years.

The awards were announced alongside the 2014 edition of the Middle East and Africa Country Awards Briefing and dinner, which also featured the Asian Banker’sAnnual Submissions Report on Competitive Trends in Retail Financial Services, Transaction Banking and Technology Implementation in the region.

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