Brigadier Eng. Hussein Ahmed Al Harithi, Director of Traffic and Patrols Directorate at Abu Dhabi Police and Chairman of Saaed for Traffic Systems, recently launched the company’s new logo, which marks fifth anniversary and coincides with the launch of its new ambitious plan for the next five years. 

The new identity will include a brand new logo for the company, which represents the most important institutional values it upholds, namely commitment, excellence, and precision. The new logo will also entail a change in the external appearance of Saaed patrol cars and traffic experts’ uniforms.

The meeting was attended by a number of government officials from the emirate of Abu Dhabi and heads of departments from the company. The ceremony included performances by the new patrols at Yas Marina Circuit. To mark the event, the Saaed Company launched a new hashtag ((#Saaed-a-new-start)) on its Social Media pages.

For his part, Brigadier Eng. Hussein Ahmed Al Harithi, Director of Traffic and Patrols Directorate at Abu Dhabi Police and Chairman of Saaed for Traffic Systems said: “The new identity bears witness to the great efforts that have yielded successful achievements and contributed to upgrading the standard of services provided to the public.”

Adding further, Brigadier Al Harithi said: “In this stage, we aim to make Saaed the right arm of government entities in all matters related to traffic and security systems.” He also explained the concept behind the new logo, indicating that it personifies excellence, an approach that Saaed has consistently strived to achieve by providing distinguished and unique services; as well as accuracy and high quality services and products that have been highly admired by global entities. It also embodies commitment, whereas Saaed company’s new identity confirms its commitment to achieve subsequent successes and to providing the best services with the help of national employees. 

For his part, Engineer Ibrahim Ramel, Chief Executive Officer of Saaed for Traffic Systems, indicated that Saaed will always be a benchmark of excellence, whether through the countless successes it has achieved over the past years or through the prestigious goals that are included in its strategic priorities for the next five years. He stressed the company’s pride with the successful achievements it has made in a national industry worthy of pride that has become a benchmark in its area.

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