TheWorld Trade Center Mall (WTC Mall), developed by Aldar Properties PJSC,opened the doors last week to a Novo Cinemas theatre complex, formerly known as Grand Cinemas. Novo Cinemas chose to inaugurate its newly branded cinema experience at the WTC Mall with an exclusive red carpet screening of The Amazing Spider-Man 2 in the presence of VIP guests and dignitaries. Located on Level 3 of the modern shopping destination, this addition completes WTC Mall’s lifestyle offering, underlining its status as a premium leisure hub for Abu Dhabi’s community, located in the heart of the capital.

Since opening its doors in October of last year, the World Trade Center Mall has carved out a niche as an all-encompassing cultural district with mid to premium retail, dining and entertainment offers.Level 3 is now the destination of choice for families looking for a unique casual dining experience, with over 20 dining outlets including premium, global brands Nandos, MBCo, Cantina Mariachi, Studio Masr, Romano’s Macaroni Grill and Fatburger. Novo Cinemaswill complete Level 3, and the overall mall experience, providing another reason for families to visit.

Novo Cinemas aims to define the future of cinema in the region with a socially interactive approach in tune with the evolving social habits and needs of today’s cinema-goers.Novo Cinemas at Abu Dhabi World Trade CenterMall boasts over 1,400 seats spread over eight screens, iconic balcony seating with NOVO SKY, as well as the superior comfort and luxury service of NOVO 7-STAR. To minimise the wait time for ticket purchase, a number of booking options are available - via E-kiosks, E-bookings and a number of manned box offices. Two concession stands will also allow viewers to purchase their refreshments without delay.

Talal Al Dhiyebi, Executive Director of Asset Management commented: “The opening of Novo Cinemas at the World Trade Center Mall cements Aldar’s vision of creating a premier shopping destination that offers a complete entertainment experience. Our focus has always been to create spaces designed to fit in with the lives of the community and meet the growing need for high quality retail offerings in the region”.

Speaking at the screening, Debbie Stanford-Kristiansen, CEO of Novo Cinemas said: “We are very proud of our Grand Cinemas heritage but are confident that with our new brand name and positioning we can ensure that we build much further on our reputation as a leader for innovation and growth in the regional market. We are totally committed to taking the cinema-going experience to new heights while ensuring our customers can identify with the ‘Novo experience’, which portrays our relentless desire to shape the future of cinema in the region.”

We accept Guest Posts

Download the Dubai City Guide iPhone mobile app

DubaiCityGuide.com is owned and managed by Cyber Gear