Lucky Brand, the premium iconic and authentic Southern California denim lifestyle brand was launched today at Dubai Mall. Rooted in Denim and fashion conscious the boho- chic Lucky lifestyle offers versatile designs not only in denim but also tops and accessories.

Ms. Tina Oberoi, COO - Franchise Apparel Division at Lals Group said, “We are confident that everyone can look and feel incredible in Lucky Jeans.  We encourage customers to celebrate their individuality and express their personal style.  Lucky offers a bohemian assortment of fashion to complement their dominance in denim. We believe we exploit the void in the market for ‘accessible premium’ denim.”

Lucky Brand appeals to fashion conscious, free-spirited individuals who are life style oriented. Lucky maintains relevancy in the marketplace through innovation in fit, fabric and wash. Lucky was founded in LA in 1990 with great fitting, vintage inspired jeans. This edgy and on-trend brand offers a boutique experience to stylish and versatile consumers through 176 speciality stores and 2000 plus retail doors worldwide.

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