Promising a once-in-a-lifetime experience for music fans, du, the UAE’s integrated telecom service provider is bringing in the first-ever concert by pop-legend George Michael and American singer Alicia Keys live-in-concert in Abu Dhabi as the official Telecom partner.

du customers also have an exciting opportunity to win complimentary Diamond tickets for the show, scheduled to take place on 1 December 2008 at Zayed Sports City. They can also enjoy exclusive downloadable mobile content of George Michael and Alicia Keys’ through MyWorld, available on all du lines. The mobile content includes exclusive music videos and ring tones.

du customers can participate in radio competitions to win complimentary Diamond tickets to the concert. Leading Radio stations in the UAE such as Channel 4, Radio 4, Coast FM, Hum FM and Radio 1 are conducting the competitions between 21 -30 November every day. Questions are based on George Michael’s songs and music. To participate, du customers can listen to the questions on radio and SMS the reply through their du mobile line. A total of fifty Diamond tickets will be given away to twenty-five winners.

The Zayed Sports City Stadium concert is expected to receive fans from all over the region to see one of the greatest performers in the world light up the capital.

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