Jumeirah Group, the Dubai-based luxury hotel company and member of Dubai Holding, is delighted to announce a new partnership with Etisalat, the UAE’s leading telecom service provider. 

The two companies have joined forces to make their rewards schemes inter-changeable which is set to provide greater flexibility and increased benefits to members of the Jumeirah Sirius and Etisalat Rewards programmes.

Now all Jumeirah Group Sirius members can convert their points to Etisalat Reward points and  redeem them to buy the latest handsets, pay their Etisalat bills, shop at any of Etisalat’s 750 plus partner outlets in the UAE, on the Etisalat online rewards shop and the Etisalat rewards travel portal. 

Similarly, Etisalat Rewards members can now redeem their points for hotel stays, dining, shopping and relaxing in luxury at any of the Jumeirah Hotels & Resorts properties by simply converting their Etisalat reward points to Jumeirah Sirius points. They can also redeem points for airport transfers or spa visits. 

Ayman Al Deik, Group Director of Brand loyalty and Partnership, Jumeirah, said: “This new venture rewards local Sirius members’ loyalty to the brand with an increased number of options.  The move is in line with Jumeirah's strategy to strengthen its partnership with brands that are customer centric. Now members of the loyalty schemes can enjoy the products of Jumeirah and Etisalat which also increases the local awareness and offerings of both brands.”

Khaled El Khouly, Chief Marketing Officer, Etisalat, said: “It has been our endeavour through the Etisalat Rewards programme to offer enhanced value to our customers by building segmented propositions in association with the best-in-class partners. Our partnership with Jumeirah Group will enhance our portfolio, as far as providing our valued customers the access to luxury services is concerned, whereas Jumeirah customers can enjoy the unparalleled benefits of the country’s only Telco-coalition rewards programme, the Etisalat rewards programme.”
 

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