Tourism Development and Investment Company (TDIC) announced the addition of new partners to its residential privilege programme Advantage.

Launched in April 2013, Advantage is a loyalty programme available to all residents of TDIC’s communities, including The Residences at The St. Regis Saadiyat Island Resort, Saadiyat Beach Residences, Saadiyat Beach Villas and the Eastern Mangroves residences, giving them access to exclusive benefits from over 50 retailers and venues across TDIC’s properties. Today, more than 3,000 residents benefit from Advantage’s diverse offerings.

The latest partners to join this prestigious programme are at The Collection, part of the St Regis complex on Saadiyat, and at the Promenade, part of the Eastern Mangroves’ complex in Abu Dhabi.

Ahmed Al Fahim, Executive Director of Marketing, Communications, Sales and Leasing at TDIC, stated: "We are pleased to welcome new partners to this exclusive programme that is available to our residents and homeowners. Since its launch last year, residents and their families have been enjoying a wide range of benefits and services that come with the Advantage card. We look forward to enhancing this experience even further with new retailers and operators as part of the Advantage loyalty programme." The Advantage card, which is colour-coded depending on the specific community a resident belongs to, gives access to a wide range of privileges and benefits at the St. Regis Saadiyat Island Resort, Monte-Carlo Beach Club, Saadiyat, Saadiyat Beach Golf Club, Abu Dhabi Golf Club, The Westin Golf Resort & Spa, Eastern Mangroves Hotel & Spa, Qasr Al Sarab Desert Resort, and Desert Islands Resort ’&’ Spa by Anantara, Fanr Restaurant, as well as the Saadiyat Public Beach managed by Bake.

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