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The National Bank of Abu Dhabi (NBAD) celebrated National Environmental Day event by launching ‘Paper Tree’ initiative on February 4th at its Head Office on Khalifa Street.
The initiative aimed to highlight the environmental and sustainability issues that are within the Bank’s area of concern and ability to influence.
“We are proud to support the National Bank of Abu Dhabi’s “Paper Tree” campaign, that demonstrates the Bank has fully integrated a strong sustainability ethos into their corporate strategies and plans,” said H.E Razan Khalifa Al Mubarak, Secretary General of Environment Agency - Abu Dhabi.
“This step forward in the journey towards sustainability is not new to NBAD. They have long been a key partner and founding member of the Abu Dhabi Sustainability Group, sharing their expertise and experiences with other members through this forum,” She added.
NBAD Business Innovation Unit organised the event, in collaboration with Environmental Agency Abu Dhabi, and Abu Dhabi Education Council, involved seven schools, including government, private and special needs, and 21 students. The students worked in groups to paint environmental messages and images which will be fixed on to compartments installed on designated NBAD ATMs. These newly developed compartments will collect the discarded ATM receipts to stop littering.
“This exemplifies the spirit of this year’s National Environmental Day motto ‘Green Economy, Innovation, Sustainability,” said Ahmed Al-Naqbi Managing Director New Banking & Business Innovation at NBAD. “Collaboration and partnership achieves greater impact and by encouraging the support of the community to contribute to a successful launch event aims at creating awareness and changing behaviour.”
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