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Retail revenue in 2013 at Abu Dhabi Duty Free reached a record AED 912.7 million (US $248 million), an increase of 13% compared to 2012, according to Abu Dhabi Airports.
The successful year ended on a high note when December proved to be the busiest month of the calendar year and sales figures reached AED 92 million (US $25 million) at Abu Dhabi International Airport.
The most popular gifts purchased by air travelers were beauty products, fragrances, watches, gold and diamonds.
Several major retail outlets opened at Abu Dhabi International Airport during the year, a contributing factor to the record revenue figures for duty free goods. An Emporio Armani shop opened in Terminal 3 and in the same building Burberry doubled the size of its shop as it sold for the first time ready-to-wear clothing, as well as accessories.
Mohammed Al Bulooki, Chief Commercial Officer of Abu Dhabi Airports, said: “The level of commercial performance in duty free last year and the 13% rise in revenue were extremely positive results for our company. Abu Dhabi Duty Free increased the choice of luxury brands and product offerings for customers, and together with some inspired promotional campaigns, it has seen the money spent on duty free products increase throughout the year.”
Abu Dhabi Duty Free launched a new brand identity in October with a new logo to reflect the iconic architectural design of the new Midfield Terminal Building which will open for passengers in 2017.
The commercial retail area in the new terminal will total 28,000 square meters and bids from quality retailers who are based all around the world are anticipated.
Al Bulooki added: “The new Midfield Terminal Building will offer once in a lifetime opportunities for ambitious and innovative retailers, and will have a capacity of more than 30 million passengers a year."
Abu Dhabi Duty Free has expansion plans ahead of the new terminal building opening in three years’ time, with the introduction of new outlets to continuously improve the shopping experience for passengers passing through Abu Dhabi International Airport.
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