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French Chain Geant Opens Second Supermarket In Abu Dhabi As Part Of An Aggressive Expansion Strategy
(19 December 2013)

 

Fucom, a leading GCC retailer, has opened its second supermarket in Abu Dhabi in Marina Square, Reem Island, under the ‘Géant’ franchise, on Thursday, 19 December. The launch marks the realization of Fucom’s aggressive growth strategy, which is aimed at opening more than 30 stores within the UAE, including the much-awaited Géant Hypermarket in Yas Mall in 2014.

Fucom is the master franchisee in the region for French hypermarket chain Géant and the supermarket, which opened in Marina Square, within the Paragon Bay, becomes the latest addition to Géant ’s portfolio of brands in the UAE, which includes Géant Hypermarkets and Géant Easy supermarkets and convenient stores, as well as Geant Online, the UAE’s first Internet-based hypermarket which opened in June this year. The supermarket in Marina Square is the second Géant store in Abu Dhabi, the first being the Géant Easy supermarket in Khalifa City A.

Mr. Mohammed Ashfaq, Head of Business at Fucom, said: “The opening of the second Géant supermarket in Abu Dhabi reflects Fucom’s commitment to provide quality supermarket shopping experiences in the capital and expand its footprint in the Emirate, whilst strategically aligning with our growth trajectory for the coming year. We are overwhelmed by the fantastic response to the Géant brand in Abu Dhabi and are excited to welcome customers to the new store.”

Situated within a premier location in the heart of a vibrant shopping boulevard, Géant supermarket stands tall on a retail space of over 3,000 sq m. The location provides a stunning view of the Marina and a scenic waterfront promenade. Complementing the supermarket is a portfolio of numerous retail outlets that provide a great outing for just about anyone.

A resolute focus on customer experience like no other
The heart of the store lies in its elegantly designed and conveniently placed fresh food section.

Mr. Yvan Baba, UAE Country Head of Fucom, said: “Through maintaining the strictest quality standards in the industry, and an unwavering commitment towards sustainable agriculture, Géant offers a comprehensive assortment of the finest natural and organic foods available in UAE. From fresh fruits and vegetables, to hot meals and a premium range of deli-cheese and meat – we offer it all under one roof.”

“On behalf of the Fucom team, I would like to invite you all to our store and share in a shopping experience like no other”, said Mr. Yasir Arfat, Fucom’s Operations manager for Supermarket Development.
 



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