Starwood Preferred Guest (SPG), the award-winning loyalty programme from Starwood Hotels & Resorts, Worldwide Inc., provided members with a once-in-a-lifetime opportunity to meet MERCEDES AMG PETRONAS driver Lewis Hamilton.

As a part of Moments by SPG, a programme that offers a series of auctions for exclusive and memorable experiences, members bid Starpoints for an exclusive F1 experience which included Grandstand tickets and VIP hospitality at the 2013 Abu Dhabi Grand Prix, along with the opportunity to meet the F1 superstar at a private reception. During the event, members also had the opportunity to ask Hamilton about his fitness regime and preparations ahead of the big race.

The VIP reception was hosted in the world’s highest suspended suite, The Abu Dhabi Suite at The St. Regis Abu Dhabi, Starwood’s newest hotel in the Middle East. The event gave members a sneak peek into the 1,120 square-metresuite, which is positioned more than 650 feet above ground and offers panoramic views of the Arabian Gulf, the Abu Dhabi Corniche and the city’s skyline.

In 2012, Starwood announced a strategic partnership with MERCEDES AMG PETRONAS, becoming an official Team Partner, including hosting the team as they travel to various Grand Prix venues on the Formula One calendar.
 

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