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The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, has won two awards: the UAE Best Branch Performance and Best Customer Service Initiative.
NBAD received the Best Branch Performance from Ethos Consulting; and International Customer Service Institute named NBAD Best Customer Service Initiative for its NBAD Service Ambassadors.
“I extend my thanks and appreciation to Ethos Consulting and the International Customer Service Institute and above all to our esteemed customers. These awards confirm NBAD’s commitment to our bank’s value proposition that promise that we ‘put our customers at the forefront and do the right thing the right way,’” says George Beatty, the General Manager of Consumer & Elite Banking of NBAD.
Mr. Beatty continues: “NBAD is driven by our understanding that banking is in essence a service industry and success is achieved by meeting our customers’ expectations and appreciating their business by creating value for them. This understanding drives our customer-centric practices and values.”
NBAD Service Ambassadorswas launched last year and continues to expand. Under this program, more than two dozen NBAD branches are staffed by officials who ensure that each customer gains the most from a branch visit and is also aware of all NBAD products and channels for use.
“The NBAD Service Ambassador role has successfully differentiated the NBAD brand and customer experience and we intend to expandit,” says Ruth Kelly, the Head of Customer Experience at NBAD. “NBAD continues to study, analyse and work to build on our successes improve customers’ service and experience. Our aim is to build the largest, safest and best bank in the UAE and furthermore in the GCC.”
NBAD has one of the largest branch networks with 125 branches more than 585 ATMs across all the Emirates of the UAE. The prestigious Global Finance has ranked since 2009 in its World’s 50 Safest Bank, and NBAD is the highest ranked Middle East ban k in this exclusive list.
“Our global position as one of the World’s 50 Safest Banks as well as the awards from Ethos Consulting and International Customer Service Institute illustrate that NBAD is guided by customer-centric strategies that truly deliver value for them and ensure their security and comfort,” says Mr. Beatty.
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