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The Abu Dhabi Health Services Company PJSC (SEHA) today announced a new partnership with Health Authority - Abu Dhabi (HAAD); the regulatory body of the healthcare sector in the Emirate of Abu Dhabi, to raise awareness about the four most commonly occurring cancers - breast, colorectal lung, and cervical cancer.
As partners, HAAD and SEHA will be educating the community and its healthcare providers about cancer prevention and screening, including the importance of leading a healthy lifestyle.
The partnership has been formed in response to an identified need based on the Abu Dhabi Emirate Public Health Priorities. The partners will launch a number of initiatives designed to raise awareness about the importance of early screening, as the earlier a cancer is detected, the higher the chance of a full recovery.
HAAD and SEHA have planned various initiatives beginning in October 2013, Breast Cancer Awareness Month, which will take the message of cancer prevention, the importance of screening, and the benefits of leading a healthy lifestyle to Abu Dhabi residents. Featuring targeted and informative public seminars and community awareness events, including a walkathon, fashion show and an open day, the partners will also develop and distribute educational material including brochures, booklets and posters.
Dr. Jalaa Taher, Manager of non-communicable diseases at HAAD said: “Cancer prevention and awareness is a social responsibility that every single individual in the society can help with. Joining efforts and working with SEHA on the Cancer Wave Public Awareness Program this year will boost our reach in the community and will open new channels of communication, all with the aim to spread awareness and decrease cancer deaths in the Emirate.”
Salama Al Mazrouei, Group Marketing and Communications Manager, SEHA said: “As the main national oncology centre in the UAE and a regional patient referral centre, SEHA’s Tawam Hospital, in affiliation with Johns Hopkins Medicine, will play a significant role in awareness raising and the provision of cancer screening services. All other SEHA hospitals and clinics in the Emirate of Abu Dhabi will also be running educational and screening campaigns aimed at the community and raising awareness among local healthcare professionals. We believe our partnership with HAAD will not just raise awareness but help to save lives.”
Tawam Hospital has a dedicated multi-disciplinary team consisting of highly skilled, experienced nurses, mammography technologists, radiologists, surgeons, oncologists and social workers. Its cancer services include examinations and consultations, Digital Mammography, Magnetic Resonance Imaging and Ultrasound and Stereotactic Guided Biopsies. The Tawam Breast Care Center, the first in the UAE, opened in November 2007. It is equipped with state-of-the-art screening and diagnostic equipment and a mobile breast screening unit to take the service out to the women in the community. Tawam Hospital is part of the SEHA Health System and is owned and operated by SEHA, which is responsible for the curative activities of all the public hospitals and clinics in the Emirate of Abu Dhabi.
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