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Etihad Airways’ sponsorship of Melbourne Recital Centre has been recognised with the2013 Creative Partnerships Partnering Award for the State of Victoria.
The coveted award acknowledges successful partnerships between cultural organisations and businesses that employ more than 200 people. To qualify, partnerships mustmutually benefit each partner and the broader community.
Etihad Airways’ General Manager for Australia and New Zealand, Luisa Pastrello, said the win highlighted the value of the partnership between the UAE flag carrier and Melbourne’s unique live music venue.
“As Melbourne Recital Centre’s official airline partner, our support has enabled an 80 per cent increase in the number of international musiciansperforming at the venuesince the partnership was established in 2009.
“We are particularly pleased that the partnership has enriched the experience of Centre patrons and through the medium of music, strengthened the Etihad Airways’ brand.”
Chief Executive Officer of Melbourne Recital Centre, Mary Vallentine AO, said it was an honour to be named amongVictoria’s strongest creative partnerships.
“We are delighted that our partnership with Etihad Airways has been recognised with this prestigious award.
“It is a reflection of our shared commitment to excellence, innovation and leadership.”
Etihad Airways’ State Manager Victoria,Craig Thomas,accepted the award fromthe Victorian Minister for the Arts, The Honourable Heidi Victoria MP, at a gala ceremony in the state capital.
The airline’s partnership with Melbourne Recital Centre is now a finalist in the national awardsto be announced on November 18 at Parliament House in Canberra.
Creative Partnerships Australia is an Australian Government initiative which fosters business partnerships with the arts.
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